We want to be good for you
Best toilet paper to buy
You can find it here! It should be easy to make the right choice when it comes to necessities.
It should be easy to do the right thing
Toilet paper is a necessity. We use a lot of it, every day. That's why we've developed a paper that feels soft and safe for both your backside and your conscience.
No. 001
We are Swedish
doodop is a Swedish company that understands how Swedish homes, bathrooms, and everyday life work, from small one-bedroom apartments in the city to bustling villas. Our toilet paper is produced in Sweden, from Swedish trees. This allows us to create products and experiences that actually fit your reality – not some random unsustainable standard solution from the other side of the world.
NO. 002
You are our focus
It’s all about you, your home, and your needs – from how much paper you use to how you want it to look. We want to make life a little easier, a little neater, and significantly reduce "oh no, we're out of toilet paper" panic.
No. 003
We look good
doodop paper is made to be on display, not hidden away in a cupboard. With thoughtful colors and patterns, each roll becomes part of the decor instead of a dull necessity.
No. 004
We are sustainable
We strive to choose materials, production methods, and solutions that are kinder to the planet and produced locally, without compromising on function or feel. The point is simple: you should be able to make a smarter choice without sacrificing your everyday comfort or elegance.
No. 005
We are hygienic
The wrapper around the roll helps protect the paper from dust, splashes, and the less charming bacteria of the bathroom. What you use when it really counts feels and is fresher, cleaner, and more hygienic.
No. 006
We are honest
We don't complicate things – toilet paper is what it is, and we don't pretend it's anything else. We are open about what we do, why we do it, and what you can expect from us.
No. 007
We are ethical
Behind cool design and humor, there is also a responsibility for how things are produced and which collaborations we choose. We want you to feel good both in your stomach and in your behind when you buy toilet paper.
No. 008
We're pretty fun
Toilet paper may not be the world's sexiest product, but we can at least make it more fun. With a lighthearted attitude, a bit of self-awareness, and a twinkle in our eye, we want to make a dull everyday product a little less... dull.
No. 009
We always do our best
We are not perfect, but we are always moving in the right direction – testing, improving, and listening to you. Whether it's about design, quality, or your subscription experience, we are constantly trying to raise the bar a notch.
Find your style
Great stories
Want to know more about us? Read some of our amazing stories. There we publish easy-to-read stories about an industry that has long been dormant. We like to mix humor with tough truths or stories that can touch you deeply.
Utslag eller irritation på rumpan?
Att få ont, irritation eller små utslag på rumpan är faktiskt vanligare än man tror. Många tänker direkt på hudproblem, allergier eller hygien – men en ofta förbisedd faktor är...
Are you a crumpler or a folder?
We all wipe our butts, but how you handle your toilet paper reveals more about you than your LinkedIn bio ever will.Welcome to the great existential question: are you a crumpler or...
It should be awesome
I my professional life, I have been shamelessly spoiled. Not with salaries, titles, or flashy benefits – but with bosses. Something that many might not experience. Such people who actually...
Respect everyone until they prove themselves to be idiots
My grandfather taught me more about entrepreneurship than any book ever has. He had no Excel spreadsheets, no business models, and definitely no pitch decks. He had a wallet, a...