One roll at a time
Sustainability
for real - not just empty talk.
We actually want to include this page on our website
We don't talk about sustainability because it sounds good. We do it because we genuinely care – and because the world and your bottom deserve better.
Sustainability is at the core of everything we do. We believe that small choices in everyday life can create big changes – for the environment, for people, and for the future. That's why our products are Swedish-produced, eco-labelled, and designed with care for both your rear and the planet.
We don't believe in greenwashing or empty promises. We believe in making a difference, one roll at a time.
Everything we sell is Swedish-produced, sustainable, and created with both heart and mind. For the environment, for people – and for your bottom.
Swedish-produced and Swedish-owned
Swedish, fair and with a firm grip on the situation
Our toilet paper is 100% Swedish-produced, Swedish-owned with a warehouse in Stockholm. Nothing is shipped halfway across the globe.
The result? Fewer emissions, shorter transport distances, and better control over everything from working conditions to quality.
We believe this should be a given – but unfortunately, that's not the case.
CO₂ estimation on all products
We show what our products actually emit – in black and white.
Yes, these are estimates, but we have a pretty good handle on them.
For perspective:
Diesel car Stockholm → Linköping: around 25 kg CO₂.
Binge-watching Love Is Blind Sverige: approximately 15 kg CO₂.
A roll of doodop toilet paper? approximately 0.0025 kg.
Small choices, big difference. And you can go to the toilet with a clear conscience when you yourself need to relieve yourself.
Our estimates of carbon dioxide emissions are calculated using the following factors:
- Production of toilet paper, wrappers, and boxes/packaging
- Transport from production to our warehouse
- Delivery from our door to your door
- An average purchase on our website
All estimates of carbon dioxide emissions are based on estimations and may deviate from actual results.
Estimated emissions per product:
1-pack ≈ 82.075 g CO₂
6-pack ≈ 167.45 g CO₂
12-pack ≈ 269.9 g CO₂
18-pack ≈ 372.35 g CO₂
24-pack ≈ 494.8 g CO₂
36-pack ≈ 699.7 g CO₂
48-pack ≈ 904.6 g CO₂
To put it in perspective:
Streaming a Disney movie: 80–110 g CO₂e.
Eating a beef cheeseburger: often 3–5 kg CO₂e per burger
Taking the subway to work: 0.3 kg CO₂
Social sustainability, just as important
For us, social sustainability is an obvious part of the whole.
Sustainability is not just about nature. It's also about the people behind each roll. We only collaborate with manufacturers who offer good working conditions. We're talking fair wages, decent employment terms, secure jobs, and a working environment to brag about. Because sustainability without human care? That's like really coarse toilet paper – it hurts.
Less water, more sense
Fewer trees, less plastic, less water – and more care.
Traditionally, a lot of water is used in the manufacturing of toilet paper. Thanks to modern infrastructure and new technology, we have significantly reduced water consumption and saved a lot of energy in the process. Without compromising on the soft paper. Just more sense.
A small thing that makes a difference
Sure, it's just toilet paper. But it's also a statement. Proof that sustainability can be easy, fun, and damn good.
Toilet paper is a small thing in everyday life – but choose the right one, and the difference will be big.
Swedish, sustainable and a little cooler. Because sometimes it's the most everyday things that make a difference for animals and nature.
FAQ
Here you can find more information about our sustainability work
