My beloved dad taught me most of my swear words when I used to sit and listen to him talk to his friends on the phone. He swore, I repeated. His humor was as crude as his heart was big. He always had a twinkle in his eye and a bad joke at the ready. I'm pretty sure he could have delivered iconic toilet jokes until doodop. But unfortunately, he didn't get to see his children grow up. "Bloody hell," as he would say about it.
doodop is an outspoken brand with a twinkle in its eye. And yes, sometimes there's a bad dad joke, a dood-joke as we call it. It's not by chance that we've chosen to communicate with our customers using challenging language; we challenge the entire industry to become better, cooler, and more sustainable. Just as Dad Mats challenged every limitation that came his way, until his last breath.
I was only three years old when my dad received the news that he had leukemia, a terrible blood cancer that affects around 700-800 people in Sweden each year. It was tough news for the whole family, and the lively three-year-old saw her dad go from being a present and quirky father to a dad who was mostly confined to sleeping in a dark, quiet room.
For three years, our family was in more hospitals than there are months in a year. Something that took a toll on the whole family. But of course, most of all on Dad. During the last period of his life, he was thin, tired, and listless. Even though the cancer and treatments changed him, there was something that always remained until his last breath. It was something no illness, no bad news, or no adversity could take from him; that twinkle in his eye that came just before a really bad joke.
I was only seven when my dad passed away. Maybe it's genetic, or maybe it was something I felt even then that I needed to hold on to. But the twinkle in my eye and bad jokes have lived on with me, and now we share them. So more people can laugh a little and think, "Oh no, what a bad joke." Because life gets a little easier with a laugh or a slight upward turn of the lips. And life gets a little easier with a twinkle in your eye.
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